Introduction
Football fever is gripping the world as fans eagerly await the start of the Euro 2020 championship. But for fans in China, the joy is tainted by the news that state broadcaster CCTV5 will not be broadcasting the tournament.
Background
CCTV5, owned by the China Central Television (CCTV) network, is the largest sports broadcaster in China. It typically broadcasts major international football tournaments, including the FIFA World Cup and the UEFA Champions League. However, this year it has made the surprising decision not to broadcast the Euro 2020 championship.
The Reason
The exact reason behind CCTV5’s decision not to broadcast the Euro 2020 championship is unclear. However, there are several possible factors that may have contributed to the decision. One theory is that it is a political move by the Chinese government, which has been engaged in a diplomatic row with the European Union over human rights issues. Another theory is that CCTV5 simply could not afford the broadcasting rights, which were reportedly sold at a high price.
The Impact
The decision not to broadcast the Euro 2020 championship will have a significant impact on football fans in China. Many fans are disappointed and frustrated by the news, with some taking to social media to express their anger. For them, the Euro 2020 championship is a chance to witness some of the world’s best footballers competing against each other. Moreover, the tournament’s timing, which overlaps with China’s national football league, means that many fans will miss out on the opportunity to watch high-quality football.
The Alternatives
Despite the disappointment, there are still alternatives for football fans in China. Several online streaming platforms will be broadcasting the tournament, albeit with a subscription fee. Fans can also turn to streaming services from foreign broadcasters, although this may involve technical difficulties and language barriers. Moreover, some bars and restaurants in China will be showing the matches, offering fans the chance to enjoy the tournament with other football enthusiasts.
The Future
The decision not to broadcast the Euro 2020 championship raises questions about the future of football broadcasting in China. With the rise of online streaming platforms and foreign broadcasters, CCTV5 may face increased competition in the coming years. Moreover, the Chinese government’s involvement in the broadcasting industry may lead to further political challenges, which could affect fans’ access to international football tournaments. Nevertheless, football remains a popular sport in China, and fans are likely to continue finding ways to watch their favorite teams and players in action.
Conclusion
CCTV5’s decision not to broadcast the Euro 2020 championship has caused disappointment and frustration for football fans in China. The exact reason behind the decision remains unclear, but fans have access to alternative options for watching the tournament. Nevertheless, the situation raises questions about the future of football broadcasting in China and highlights the potential political challenges faced by the country’s broadcasters.
